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  ItsNaturallyPure: Knowledge is power                                                          
 

 


         We feature products 
          Made in America

              




News

Our Store is opened, Please come on in and shop.

Treat yourself to our pure and natural products...You Deserve It.

Visit our What's New page to find our newest products and updates

**NEW Hot Item** Sea Salt Body Polish you can find it under body care

**NEW Hot Item** Loving Naturals Sun Screen Lotion - in stock and can ship immediately

Our Gift certificates will make great gifts and never expire.

Great gift ideas for Birthdays, Mother's day or Baby Showers.

We now carry Loving Naturals products. Their sunscreen is rated #1 by EWG

We now carry SolRX products. 8-hour sun protection; Sunburn Relief & Marine Sting Pain relief

We can help raise funds for your organization. For more information, please visit our "Fund Raising" page.

$100 donation given to CASA Southern Texas; we can help you too.

Not sure what to get mom, give her a gift certificate and let her decide

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blog.itsnaturallypure.com

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Take care of your body; it’s the only place you have to live.
             ~Jim Rohn
   

                                               Why Natural and Organic?   

It is estimated that we absorb up to 60% of what we put on our skin and on average; women apply up to 20 cosmetic and beauty products on their skin daily. The Environmental Working Group (EWG a consumer watch-dog agency) notes that on average, adults apply 126 unique ingredients. It is very important to know about the safety of these ingredients.

          Our Mission

To bring to you the best products that are pure, natural, healthy and friendly to the environment. 

We will also seek out partnerships with companies whose products are made with socially responsible values: fair and sustainable trade, ecologically aware, support of impoverished craftspeople, and local production.

It is a common misconception among us, consumers that if it is sold in stores, or by a reputable brand, it must be safe and regulated (Test your knowledge about the safety of cosmetics).  The real fact is that many cosmetics products are not tested for safety. More than 90% of all ingredients in personal care and cosmetic products today have not been evaluated for safety by any government institution.  Not only are these ingredients harmful to us, they harm our environment once they are flushed down the drain.  

  

You can visit Skin Deep  (Cosmetic Safety Database) to help you determine how safe your cosmetics and personal care products are.

Click 
here to print a wallet-size list of the top ingredients to avoid           

While all products can be harmful in large quantities, using natural products can minimize the build up in our bodies of unnatural chemicals and synthetic compounds.  Natural and Organic products do not harm our environments and are better for our overall health and wellness. 



                                          What are Natural products?


Another common misconception among consumers is that “natural” on the label is a meaningful term when it comes to personal and home care products products.  Many products advertised as “All Natural”, “Organic” or “Pure” in their name but still contain synthetic petrochemicals, toxins, and harsh preservatives.  Unlike the food industry, there are no laws for words like “natural” or “organic” on these product labeling.  


M
ore concerning to us at ItsNaturallyPure.com is the implied notion that "natural" is good.  Today, the “natural” label should not be confused with safe products.  Trusting these so called brands without reading the label could expose you to harmful ingredients.  Some Consumer Advocacy groups like the NPA consider natural if it is “made up of at least 95 percent truly natural ingredients or ingredients that are derived from natural sources, excluding water”.   The other 5% may contain synthetic fragrances, artificial colors or ingredients from petrochemicals.  

        Our Pledge

We will not sell products without fully disclosing all the ingredients.

If you ever have any questions about our products please don't hesitate to
Contact Us

The Natural Products Association (NPA) has developed a standard for personal and home care products (The Natural Seal).  The standard is a set of guidelines that dictates which ingredients can be considered natural and ultimately, whether a product can be deemed truly “natural”. 

Under NPA's standard, any product labeled “natural” must meet the following criteria:
 

Natural: A product labeled “natural” should be made up of natural ingredients and be manufactured with appropriate processes to maintain ingredient purity.

Safety: A product labeled “natural” should avoid any ingredient that research shows may have a suspected human health risk.

 Responsibility: A product labeled “natural” should use no animal testing in its development.

 Sustainability: A product labeled “natural” should use (bio) degradable ingredients and the most environmentally sensitive packaging. 

The NPA believes the certification process involves making sure natural product are free from parabens, synthetic preservatives, sulfates, animal products or anything with suspected potential human health risks.  

However, they also say natural “products must be made up of at least 95 percent truly natural ingredients or ingredients that are derived from natural sources, excluding water”.  Non-natural ingredients are allowed (NPA Illustrative List) “only when no viable natural alternative ingredient is available and only when there are absolutely no suspected potential human health risks” as set out by the FDA and EPA. 

While we applaud the NPA’s effort to educate us, the consumers, about Personal and Home Care products, we at ItsNaturallyPure.com are concerned that this initiative may be driven more by marketing rather than by independent science.   Personal and Home Care products ingredients, both natural AND synthetic should be thoroughly researched to ensure they are safe for use and are non-toxic. 

We at ItsNaturallyPure would also like see an educational program geared towards documenting the safety of all ingredients used in cosmetics and personal care products regardless of their source.  

                                                      Sustainable and Fair Trade

Our Vision

Our vision is to encourage and promote an economy deeply rooted in natural, organic and socially responsible commerce.
 
We want to make it easy to encourage socially responsible companies and as consumers send out a loud and positive message that will be heard.

           

Sustainable Trade” implies a trading system that does not harm the environment or deteriorate social conditions while promoting economical growth. 

Sustainability, in general terms, is the ability to maintain the balance between economics and maintaining the environment.  It promotes and encourages trade in environmentally friendly products, such as organically grown cotton, spices and renewable eco-labeled products.

 "Fair Trade" means there is a partnership between wholesalers, artisans and farmers to provide them with a fair and decent standard of living wage for their work.

We at ItsNaturallyPure offer only products with ingredients that are sustainable and everyone involved can have a decent standard of living wage for their work. 
 

                                                          Our Store

Please visit Our Store for a great selection of natural and organic products which meet our high standards that we have set out.  We have researched all of our products to ensure that they are rated "safe" by EWG and they have not been tested on animals.  We do the research so that you can use them with confidence.   

Please visit for a great selection of natural and organic products which meet our high standards that we have set out.  We have researched all of our products to ensure that they are rated "safe" by EWG and they have not been tested on animals.  We do the research so that you can use them with confidence.   

                                                          We feature products Made in America.

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